An online shop for Afghan businesses abroad: reach your community and beyond
For Afghan sellers in Europe, North America, Australia and elsewhere. How a shop website helps you sell to the Afghan diaspora and new customers, with WhatsApp orders and card payments.
Afghan businesses outside Afghanistan often sell to two groups at once: the Afghan community, who know your products and want a taste of home, and local customers, who discover Afghan clothing, food, crafts and beauty products for the first time.
Social media helps you reach both. A shop website helps you sell to both, with the trust, clarity and payment options customers expect where you live.
Why a shop website matters more abroad
Customers expect to pay by card
In Europe, North America and many other countries, customers are used to paying online by card. Many will leave if the only option is to message you and arrange a bank transfer. Offering card payment removes that barrier.
Your community is spread across cities and countries
Afghan families abroad live in many cities, and often in several countries. A shop website with clear delivery areas and prices lets anyone, anywhere you deliver, order without a long conversation first.
New customers need more trust
People who do not know you yet want to see a real shop: clear photos, prices, contact details, delivery and return information. A professional website gives them that confidence.
Your shop works in several languages
Your Afghan customers may prefer Dari or Pashto, while their children and local customers often prefer English. A shop in three languages serves everyone.
How it works with Bano Shops
Bano Shops gives Afghan businesses abroad the same tools as shops in Afghanistan, plus online payment:
- your own shop address, and your own domain if you want one
- your design, colours and logo
- products with photos, sizes, colours and stock
- WhatsApp orders, for customers who prefer to talk to you
- card payments through your own Stripe account, so the money goes straight to you
- delivery areas and prices, and discount codes for special occasions such as Eid and Nowruz
Shops outside Afghanistan pay a monthly fee: Starter at €15 per month or Business at €29 per month. See pricing for what each plan includes.
About card payments
Card payments use Stripe, a payment service available in many countries. You open your own Stripe account in the country where your business is registered and connect it to your shop. Payments go directly to your account; Bano never holds your money. Stripe charges its own fees for each payment.
Before you start, check that Stripe supports your country and business type, and keep your business registration details ready.
Ideas that work well for Afghan businesses abroad
- Seasonal collections for Eid, Nowruz and weddings, with a discount code shared with your followers.
- Gift sets that customers can send to family in other cities.
- Clear delivery information: which countries and cities you deliver to, how long it takes, and how much it costs.
- Bilingual descriptions that explain the story behind a product to new customers, such as the region an embroidery style comes from.
- Pre-orders for items made to order or shipped in batches, with an honest preparation time.
Getting started
- Create your account and choose your country.
- Add your best products with clear photos and descriptions.
- Set your delivery areas and prices.
- Add your WhatsApp number and ask Bano to connect your Stripe account.
- Share your shop link with your community and on social media.
New to selling online? Read our guides to taking orders on WhatsApp and writing product descriptions that sell.